If you're looking for the best iTunes gift card deals anywhere - or you're looking for a great gift - you've come to the right place.

What IS an iTunes gift card / code?

In the iTunes Store, an iTunes gift card or code is the equivalent of cash. Just input the gift code and it adds credit in your account. This is the same credit also lets you buy things from Apple's App Store.

You have literally millions of things you can purchase in the iTunes Store - everything from the latest Rihanna single to Mac operating system upgrades to apps to full-blown software suites - all available instantly by download.

Why would I want to buy one? Why not just link my credit card to my Apple ID and be done with it?

Two words: guaranteed discounts.

Every month or so, we spot a discount on iTunes cards or codes. (They're rare.) The typical iTunes card deal is either 10% or 15% off regular price. The best iTunes card deal is 20% off -- for example, a $50 iTunes gift card selling for $40 or a $100 card for $80.

The 20% off iTunes credit deals sell out pretty quickly because this is such a popular gift and pretty much everyone can use it. But even when there's only a 10-15 percent savings available, we encourage our friends and family to jump on it, because you never know when the next discount will come along, and at least that way you're locking in savings off list price.

To make sure you don't miss an iTunes deal, click "Get price drop email alerts" above so we can let you know when there's an iTunes card sale.

Almost anyone can find uses for an iTunes gift card. Do you like music? The iTunes Store has millions upon millions of songs for download. Even if you don't own an iPod or a Mac computer, you can almost always download the iTunes application and then get to downloading almost any song under the sun. And for people who ARE already firmly rooted in the iTunes / Apple ecosystem and own an iPad, iPod, iPhone, or Mac computer, an iTunes gift card is essentially just advance payment for inevitable operating system upgrades, cool apps, and more.

In other words, when an iTunes gift card goes on sale, if you're going to be buying from the iTunes Store in the future, you might as well secure a discount in advance. If you know you'll spend $50 on the iTunes store in the future (most people will if they spend at all), why not pay $40 instead and get an extra $10 free?

The only thing better than an iTunes gift card is an iTunes gift code. Either way, you'll be entering a code in the iTunes Store to add the value purchased to your account. But in most cases, you should be able to obtain your code via email within minutes of purchasing rather than waiting for a physical card to ship to you. (Of course, if it's a gift, the tangible still does have greater impact, so a card is certainly just as appreciated in that case.)