from the eBay page: Purchase a $25 Red Robin gift card online and receive an email with your gift card number. Once you have this number, visit www.redrobin.com/TheHobbitMovie and enter and confirm your email address and gift card number. Within 72 hours of entering this information, an email with your movie ticket code will arrive to your email address. Take this movie ticket code to www.activaterewards.com/thehobbitmovie/offerterms and fill in your movie ticket code and information. This will take you to a page to select a theater. Once a location is selected, you will print out a movie ticket certificate. The final step is to bring the printed certificate to your local movie theater to redeem and watch The Hobbit: The Battle of the Five Armies, in theaters December 17th.