This is a GMG VIP sale which requires a few steps to get the deal:
- Click Get Deal.
- Login or create an account at GMG.
- Once logged in you should be redirect to the VIP discount page.
- Center of the page, you'll see the Might & Magic Heroes VII on sale for $24.99.
- Click "Buy Now" to add the game to your shopping cart.
If you're in the UK Games Planet has the price down from £39.99 to only £33.59 - 16% savings.