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Basically the cheapest you'll find a 40-inch TV these days, this Coby LCD model is at its lowest price ever by $38 and $83 off the current next best price. Not too many reviews out there.
Generic brand 40-inch 1080p HDTV only $285, free shipping at Best Buy. Can't say I've heard much about the Coby brand name but it's impressive to find any 40-inch TV under the $300 price point. It's the cheapest we've seen on this model go for by $15.
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$449.99$379.99at Best Buy