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Well, HDTVs don't get any cheaper than this. Insignia's 39-inch Full HD LED HDTV is only $250 at Best Buy. It's the lowest price ever by $20 for this particular model. 96% of Best Buy reviewers are willing to recommend it to a friend.
Insignia is one of those "get-cha by" brands. No super fancy Wifi Smart technology on this 39-incher, but if you've already got a Roku or modern gaming system do you really need all those other gizmos found on $1,000+ sets? At $270 this model is at its lowest price ever by $30.
Looking for a cheap, moderately sized HDTV with good reviews? This Best Buy brand set is recommended by a remarkable 97% of reviewers. It doesn't have Internet connectivity built in, but that's easy to add with a streaming stick or other device, and it's even MHL enabled if you want to stream from an enabled phone or tablet. No next best price since it's a store brand, but for what you get, $300 is incredibly reasonable.
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