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Games Planet doesn't show USD prices but deals from reliable PC gaming retailers are hard to find on Killing Floor 2. After currency conversion the discount works out to $24.35, that's what you'd pay after coupon at checkout (£15.99 GBP = $24.35 USD).
Just yesterday Iceberg Interactive's Killing Floor 2 just launched as an Early Access title on Steam. Today it showed up on GMG with a 20% discount after coupon. Best price online by $6.
If you're in the US buying from Games Planet they won't auto convert the currency (but you can still buy normally with credit card). The discount to £21.49 British pounds translates to about $32.73.
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