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New low by $30 on this 49" LG 49UK6090 4K HDR Smart set at Daily Steals today. Half a decade ago, ~$300 would've gotten you a set with a 9" smaller diagonal, lower display tech, an off-brand, and non-Smart functionality...after a rebate.
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$199.99$149.99at Best Buy
$429.99$299.99at Best Buy