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Hard to beat prices like this on 50-inch class 4K sets. Sceptre may not be a household name to many, but they have a reputation for making cheap but quality displays. Today's Walmart deal makes cheapest ever by $10. 4.1 stars after over 300 reviews.
Possibly the cheapest 49-inch 4K TV on the market today is this Sceptre unit at Walmart. New low by $10 and $290 off the usual $500 price tag.
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$799.99$709.99at Dell Home
$339.99$249.99at Best Buy